Industry-leading crypto provider OKX has announced a new multi-year sponsorship deal with McLaren F1 Racing, becoming the brand’s official Primary Partner.
The move teams OKX up with one of the most successful racing teams in F1, with the partnership also extending to the McLaren Shadow esports team.
“The relationship with OKX will support the team’s global fan experience”Zak Brown, CEO, McLaren Racing
As part of the deal, OKX branding will be displayed on the rear wing, front wing, mirrors, cockpit side, nose, and inner halo of the McLaren MCL36 F1 cars, as well as on the helmets and race suits of F1 drivers Lando Norris and Daniel Ricciardo.
Zak Brown, CEO, McLaren Racing, said: “We are thrilled to announce this primary partnership with OKX ahead of the Miami GP. In a rapidly evolving field, OKX is a long-established crypto brand that brings innovation, analytics and accuracy to accomplish great things.
“The first-ever Miami Grand Prix is the perfect occasion for us to launch this significant partnership, through which we will collaborate with OKX to take our fan experience to all-new levels.”
Haider Rafique, Chief Marketing Officer at OKX, said: “The McLaren brand stands for everything that is great about F1. Speed, reliability, and performance are at the core of any top-class crypto trading platform. We innovate on our platform every day, ensuring the highest trade execution speed to our users, requiring ‘pit-like’ team collaboration and instincts.”
With recent research by global analytics company Nielsen Sports showing a projected F1 audience of 1 billion this year, the sport is attracting widespread commercial interest, particularly within the crypto industry.
OKX’s move follows a multitude of crypto partnerships on the F1 circuit. Currently, 8 out of 10 teams on the grid have a Crypto-based company as a sponsor this season with championship rivals Red Bull teaming up Bybit, and Ferrari partnering with Velas.